By: Tim Schreyer
This website takes its reader through the phases of Attention, Interest, Desire, Proof and Action (AIDPA) by using the following elements:
- Attention: A Headline that identifies a fear or doubt
- Interest: Leading paragraphs that claim the fear is unfounded
- Desire: More paragraphs that ask the reader not just to believe, but to dream
- Proof: Details showing how we make the dream possible, and Testimonials from other satisfied clients
- Action: The “Give us a Call” call to action at the end of the page.